ArogyaLens
A Pulse Lens brand system for a multi-portal healthcare super-app.
The brief
ArogyaLens needed an identity that could feel clinical, AI-forward and distinctly ownable across patient, doctor and hospital surfaces. The system centers on a Pulse Lens mark, a deep-indigo base, saffron, jade and signal-indigo accents, plus typography, iconography, app icons and usage rules for every product surface.
What we did
- -Pulse Lens logo system
- -Two-tone wordmark
- -Brand colour system
- -Typography rules
- -Duotone icon set
- -Exportable brand assets
Highlights
6
Brand assets
Duotone
Icon system
v1.0
System
A lens that finds the pulse.
ArogyaLens is built around one identity idea: the lens is examination and clarity, the pulse is health and life. The case study shows the usable brand parts, not the exported handoff page.
The magnifying glass signals screening. The heartbeat cuts through the lens so the warm accent always lands on what is alive, not the hardware.
Built the engine too?
Most of our work uses both arms. VarVik Technologies handles the systems that make it accurate, reliable and easier to run.