SEO & GEO

Search & AI Visibility

Technical search and content foundations across 9 of our sites: crawl access, structured data and readable first-paint HTML.

We audited 9 of our marketing sites and implemented technical changes: structured-data entity graphs, crawler access policies, optional llms.txt summaries, first-paint HTML and image optimisations. This is an implementation case study. We have not published comparable Search Console results, a fixed AI-answer query panel or field Core Web Vitals measurements, so no ranking, citation or performance improvement is claimed.

Design & website case study. This page describes the delivered design scope; a live website does not establish product availability.

Combined SEO + GEO audit per siteJSON-LD entity graphs (Org / Person / Software / FAQ)robots.txt crawler access policies and optional llms.txt summariesSPA prerendering — real first-paint HTML for AI crawlersWebP image and rendering workHealth and finance claim review; owner evidence still requiredJSON-LD entity graphsllms.txtAI-crawler allowlistsSPA prerenderingCore Web Vitals

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All projects

The audit · 9 sites

Pick a site

varunc.comStandard

Portfolio

Next.js App Router

Historical implementation record, not a measured visibility result. No repeatable baseline/follow-up dataset, public scoring methodology or independent reviewer is published. Internal scores and projected targets have been withdrawn. Crawl access and markup do not guarantee indexing, rankings, rich results or AI citations. robots.txt sets crawler access policy; llms.txt is an optional summary. Search crawlers and model-training crawlers have different purposes.

What the baseline audit found

·projects/[id] rendered with ssr:false — 30 case studies were invisible to crawlers
·No CreativeWork / SoftwareSourceCode JSON-LD; Person schema lacked @id and an X URL in sameAs / publisher
·No FAQPage and no sr-only FAQ on the about page
·No manifest, no OG image route, no per-project dateCreated or OG images
·Sitemap had no build-time lastmod; H1 didn't carry the founder name; no visible bio
·Raw <img> gallery; copy claimed '40+' projects (actual count was 30+)

What we shipped to fix it

-Removed ssr:false on projects/[id] so project content is crawlable
-Added CreativeWork / SoftwareSourceCode JSON-LD
-Person @id schema with X URL in sameAs + publisher in layout
-FAQPage + sr-only FAQ on the about page
-Build-time sitemap with lastmod; founder name anchored in H1
-Added llms.txt + AI-crawler allowlist, manifest, OG image route
-Migrated raw <img> gallery to next/image

Highlights

Sites remediated

Routes prerendered

Implementation

Evidence type

One team, end to end

The same team designs, engineers and ships every part of a product, from the website to the systems behind it. See all services.